Position Summary:

NAR's Center for REALTOR® Development (CRD) is seeking an innovative Marketing Manager to join its team. CRD provides education and designation programs to REALTOR® members. Reporting to the Director of Marketing and Events, the Marketing Manager is responsible for managing, planning, marketing, and program logistics for an annual conference. Marketing responsibilities include the development and implementation of marketing campaigns, branding, and communications for several of CRD's real estate designation and certification programs. The Marketing Programs Manager will also be responsible for developing ad campaigns, managing member benefits, and creating programs that will help increase member engagement with the National Association of REALTORS®.

Duties and Responsibilities:

• Manages, develops, and implements marketing, communications, and branding strategy for certifications and designation, and other CRD products
• Track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing. 
• Assist with the preparation of the annual budget, managing expenses under approved cost centers, and budget reconciliation
• Collaborate with the Director to develop marketing strategies for membership recruitment, retention, and engagement
• Review and create new member benefits while managing existing benefits
• Write and manage promotional copy for print collateral, e-newsletters, social media, blogs, and websites
• Manage operations and logistics for an annual event, including program creation, speaker sourcing, contract negotiation, securing event facilities, site visits, housing, catering, event registration process, inquires, and on-site execution
• Manage CRD's marketing strategy and presence at trade show events
• Other duties as assigned

Qualifications:

• 5-7 years of experience in marketing or branding
• Thorough understanding and interest in event planning, communications, marketing, brand management, and public relations; achieving tangible results in these areas.
• Ability to think in innovative ways to find solutions to problems
• Excellent writing, editing, communication, and organization skills
• Results-oriented with great attention to detail, ability to multi-task, and meet deadlines in a dynamic, fast-paced team environment
• Strong customer relations and interpersonal skills with a high level of response to all inquiries
• Knowledge of the real estate industry is a plus
• Travel required for approx. 15% of this position

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect, and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Our most successful employees are committed to our Core Values, which are: