Position Summary:

NAR's Center for REALTOR® Development (CRD) seeks an innovative Marketing Manager to join its team. CRD provides education and designation programs to REALTOR® members. Reporting to the Director of Marketing and Events, the Marketing Manager is responsible for developing, implementing, branding, and communicating marketing campaigns for a portfolio of CRD’s programs, including real estate designations, certification programs, and an award-winning Podcast. The Marketing Manager will also be responsible for developing ad campaigns, managing member benefits, and creating programs that will help increase member engagement with the National Association of REALTORS®.

Duties and Responsibilities:

• Manage, develop, and implement marketing, communications, and branding strategies for certifications, designations, and other CRD products
• Track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing
• Collaborate with the Director to develop marketing strategies for membership recruitment, retention, and engagement
• Review and create new member benefits while managing existing benefits.
• Assist with the preparation of the annual budget, managing expenses under approved cost centers, and budget reconciliation
• Write and manage promotional copy for print collateral, e-newsletters, social media, blogs, and websites
• Other duties as assigned

Qualifications:

• 5-7 years of experience in marketing or branding
• Ability to think in innovative ways to find solutions to problems
• Analytical with the ability to tell a story from the data
• Excellent writing, editing, communication, and organization skills
• Results-oriented with high attention to detail, ability to multi-task, and meet deadlines in a dynamic, fast-paced team environment
• Strong customer relations and interpersonal skills with a high level of response to all inquiries
• Knowledge of the real estate industry is a plus
• Travel required for approx. 15% of this position

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Our most successful employees are committed to our Core Values, which are: