Position Summary:

Lead NAR’s media relations and outreach efforts to ensure that NAR is positioned as the most credible, trusted source of real estate information with major national, regional, and local media outlets, including in print, broadcast, and online/social media. This includes helping to develop NAR’s strategic communication plan and key messages. Manage day to day operation of Media Communications team and supervise three media staff members. Director will proactively pitch news stories based on the association’s strategic plan and its business priorities. Identify and proactively prepare for potential image/credibility problems, and serve as one of the spokespersons for NAR with the media, as well as identify and train members and other staff to speak as spokespersons.

Duties and Responsibilities:

• Implement and ensure effective, proactive and responsive media outreach strategies and tactics.
• Manage the day-today operations of the Media Communications Team.
• Lead and supervise a team of three media communications professionals.
• Serve as a spokesperson for NAR with the media, as well as identifying and training members and other staff to speak as spokespersons.
• Help develop NAR’s strategic communication plan and key messages.
• Develop and manage budget for the Media Communications area.
• Build relationships with and provide support for local and state REALTOR® associations to ensure that NAR’s messages and media communications are consistent across the REALTOR® association.
• Plan and provide media/message training with local and state association leaders at NAR’s annual conference.
• Ensures Media Communications news coverage at major meetings, including the midyear meetings and annual conferences.
• Edit media team copy, including press releases, Web content and other materials.
• Continue to encourage team to evolve new ideas and approaches for media outreach.

Qualifications:

• BA Degree in public relations, communications, journalism, English, public administration, psychology or related field.
• 10-12 years media relations experience.
• 5-8 years supervisory experience.
• Experience serving as a media spokesperson for an organization on the national and local level.
• Experience with proactively pitching and placing story ideas in national and local media.
• Ability and experience crafting press releases, message documents/talking points, social media posts, Op-Eds and web content.
• Advanced knowledge and experience in the execution of integrated communication outreach campaigns.
• Ability to maintain quality standards and meet deadlines under a heavy workload and have proven ability to develop and manage teams.
• Ability to travel up to 10%

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.3 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to help REALTORS® navigate that change and thrive in their careers. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Our most successful employees are committed to our Core Values, which are: