Position Summary:

NAR's Center for REALTOR® Development (CRD) is seeking an innovative Marketing and Events Manager to join its team. CRD provides education and designation programs to REALTOR® members. Reporting to the Director of Marketing and Events, the Marketing & Events Manager will manage, plan, and secure speakers for three of NAR’s annual conferences. Marketing responsibilities include developing and implementing marketing, branding, and communication strategies for events and creating marketing campaigns for several of CRD’s real estate designation and certification programs. The Marketing and Events Manager will also be responsible for developing ad campaigns, managing member benefits, and creating events and programs that will help increase member engagement with the National Association of REALTORS®.

Duties and Responsibilities:

• Manage operations and logistics for events, including contract negotiation, securing event facilities, site visits, housing and catering, event registration process and inquires, and on-site execution
• Assist with preparation of the annual budget, managing expenses under approved cost centers, and budget reconciliation
• Manages, develops, and implements marketing, communications, and branding strategy for certifications and designation, CRD podcasts, micro-courses, and monthly course promotions.
• Collaborate with Director to develop marketing strategies for membership recruitment and retention and create new member benefits while managing existing benefits
• Write and manage promotional copy for print collateral, e-newsletters, social media, blogs, and websites
• Manage CRD’s marketing strategy and presence at trade show events
• Track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing
• Other duties as assigned

Qualifications:

• 5-7 years of experience in event planning and brand marketing
• Through understanding and interest in, event planning, communications, marketing, brand management, public relations, and achieving results in these areas.
• Ability to think in innovative ways to find solutions to various problems
• Excellent writing, editing, communication, and organization skills
• Results oriented with great attention to detail, ability to multi-task, and meet deadlines in a dynamic, fast-paced team environment
• Strong customer relations and interpersonal skills with a high level of response to all inquiries
• Knowledge of the real estate industry is a plus
• Travel required for approx. 15% of this position

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Our most successful employees are committed to our Core Values, which are: