Location: This role can only be located in the Chicago, IL, or Washington, DC office. 

Position Summary:

Reporting to the Director of Digital Communications, as the Manager, Digital Marketing, you’ll lead digital marketing and advertising initiatives in a creative and collaborative environment. More specifically, you’ll get to work closely with website content strategists, marketers, email marketing specialists, social media teams, and more.

Duties and Responsibilities:

• Consult with and advise internal groups on digital marketing strategy, and execute advertising campaigns across SEM, display, retargeting, social media, and other platforms/channels
• Collaborate with our content, creative, marketing, web, social, and email teams to ensure a holistic approach to our digital marketing initiatives
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Advise, execute, and refine Personalization strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

• 5+ years’ proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Adobe Analytics, Google Analytics)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing campaigns across SEM, display & retargeting, video, audio, social media and other emerging platforms
• Excellent written and verbal communication skills, with ability to write and edit copy for testing different messages
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to help REALTORS® navigate that change and thrive in their careers. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. NAR is a certified Great Place to Work®”. Our most successful employees are committed to our Core Values, which are: