Position Summary:

As part of the Digital Strategy team, the Social Media Strategist will report to the Director, Digital Communications and will be primarily responsible for the social media strategy and management of the NAR Leadership’s social media channels.

Duties and Responsibilities:

• Collaborate with the Director of Digital Communications, Chief Storyteller, Multimedia Journalist, and Leadership Resources to develop the social media strategy and manage the NAR Leadership social media channels.
• Create and post engaging content, using photos and videos, especially at events, to convey the energy and atmosphere.
• Collaborate with others on the social media team to cross-post on NAR’s main social media channels where appropriate.
• Maintain effective community management and responsiveness to comments and questions on the NAR Leadership social media channels.
• Listen and engage on social media with members, associations, and real estate industry thought leaders, groups and publications.
• Run monthly and ad-hoc social media analytics reports and make recommendations for optimizations.
• Requires some travel to events.
• Stay current on industry trends and technological developments, sharing this information and best practices to inform team members and evolve the social media strategy.
• Other duties, as assigned.

Qualifications:

• Strong strategic thinker with excellent judgment and an ability to lead, develop and deliver creative and engaging social media programs that are distinctive, measurable, and aligned with association’s mission
• Expert on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and other emerging platforms.
• Experience with Facebook Ads Manager and Campaign Planner, LinkedIn Campaign Manager, Twitter Ads, and Pinterest Ads Manager a plus.
• Knowledge of Hootsuite and Brandwatch, with ability to gather analytics and schedule posts.
• Experience with Adobe Creative Suite and a background in managing the creation of graphics, animations, and videos.
• Excellent copy editor with outstanding verbal and written communication skills.
• Experience in the real estate industry a plus.
• Demonstrates an enthusiasm for keeping abreast of industry trends, strategies, best practices, and emerging technologies.
• Ability to remain creative, diplomatic, calm under pressure. Ability to take initiative and act proactively.
• Ability to work collaboratively in cross-functional teams, and to foster communication and collaboration internally and externally.
• Thrives in a team-driven environment as well as on independent assignments, meeting or beating self-set deadlines.
• Ability to travel up to 30%

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to help REALTORS® navigate that change and thrive in their careers. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. NAR is certified as a Great Place to Work®. Our most successful employees are committed to our Core Values, which are: