This position can be located in our Chicago or Washington D.C. office.

Position Summary:

The Email Marketing Analyst is responsible for ensuring the production of all emails coming out of the MarCom group at NAR and provides email campaign analysis/insights to various NAR teams and stakeholders. Candidate must be experienced in email strategy, deliverability, and marketing automation. The role also acts as the internal business-side liaison for NAR’s CRM, coordinating and performing list pulls and field requirements. The position works on the Digital Strategy team, reporting to the Director of Digital Customer Experience.
 

Duties and Responsibilities:

• Create useful, highly targeted email programs
• Test, analyze, and optimize email campaigns to increase open rates, click throughs, and member engagement; perform A/B testing and other techniques
• Stay current on email strategies and best practices, implementing them as appropriate
• Deliver and explain email analytics reports to NAR teams and stakeholders, providing recommendations to optimize campaigns and messaging
• Conduct trend analysis for email campaigns by category and provide actionable insights to NAR teams (internal clients)
• Create and implement marketing automation programs
• Manage the NAR CRM and ensure it meets the team’s needs
• Manage external data vendors and ensure they meet the team’s needs
• List management: facilitate unsubscribes and related list updates, ensure lists are correct; pull and create new lists as appropriate; train others; request list pulls from list vendor and/or internal Data Science team
• Coordinate data requests and field requirements from the business side, working with Marketing and Data Science teams
• Build email content, including ads, from editor submissions
• Manage the work of email production specialists to produce quality emails
• Troubleshoot problems and coordinate with all editors and stakeholders
• Create and manage a master email calendar
• Manage relationship with email vendor, including budgeting, invoices, and chargebacks
• Manage all email system updates, upgrades and issues; communicate to NAR user groups of system updates, enhancements, issues
• Manage relationship with data vendor, including budgeting, invoices, and chargebacks
• Other duties, as assigned

Qualifications:

• Minimum 5 years’ experience required
• Knowledge of ESPs, specifically iterable - advanced
• Marketing automation experience - advanced
• Knowledge of email deliverability and troubleshooting - advanced
• Analytics - intermediate
• CRM and List management - advanced
• HTML/CSS - intermediate
• Results oriented with high attention to detail, ability to multi-task, and meet deadlines in a dynamic, fast-paced team environment
• Ability to think in innovative ways to find solutions to problems
• High level of proficiency in modern office software and communications platforms
• Exceptional communication skills—verbal, written, and presentation
• Strong customer relations and interpersonal skills with a high level of response to all inquiries

NAR provides comprehensive benefits including health/dental/vision insurance.

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options.